How much money YouTube stars actually earn? - Business Insider
www.businessinsider.com › how-much-money-youtube-st...
Understanding the Different VOD Models | Marketvplace.com - TV360.io
How to monetize video on demand using SVOD, TVOD, & AVOD
by Katherine Boyarsky - POSTED ON - June 13, 2021
Chances are, you’re probably already watching video on demand in one form or another. If you’re a U.S consumer, the chances are actually 80%, according to Deloitte. The generation of “cord cutters” prefers streaming services to cable TV, opting to pick and choose the exact channels, topics, and content they want to pay for, when they want to watch it, and how they want to watch it. (Watching “Community” on a smartphone as a distraction from the dentist?Very cool.)
When it comes to the world of streaming content, after seeing acronyms like VOD, OTT, SVOD, AVOD, and others, you’re probably asking yourself, What does VOD mean? What does VOD stand for? What’s the difference between AVOD vs. SVOD? OMG, is this TMI?
Have no fear, we’ll get there.
By the end of this post, you’ll be an expert on VOD platforms, how to monetize them, and which monetization strategy is right for you.
Video on demand is the best way to create or expand your community, monetize your hard work, and reach audiences you never imagined. VOD, meaning video on demand, works well for:
BoxUnion, a popular boxing fitness class, went digital and now has subscribers to their streaming channel from five continents around the world.
Many others have turned to social media as they stay at home to keep themselves and their communities safe. Yoga studios have pivoted to digital sessions, dancers are turning their living rooms into studios, and educators have created entire libraries of videos and content for kids’ entertainment and education.
Whether you already have some videos filmed and ready to go, a popular channel and a posse of loyal followers, or finally bought your first ring light and are ready to make your first video, we’ll walk you through different ways to monetize your video on demand channel and help you choose the pricing strategy that’s best for you.
What is VOD (video on demand)?
Starting out with acronym number one, what is a VOD? VOD stands for video on demand. Buckle up, because there are lots more acronyms coming.
VOD is a way to consume video that falls under the larger umbrella of the distribution method of OTT video, the next generation of digital streaming. (It’s also acronym number two.) OTT means that the video content is streamed directly online, “over-the-top” of the cable box, without requiring satellite or cable access.
add backround! x3 or 4? What’s the definition (or meaning) of VOD?
VOD stands for “video on demand,” which are videos that you can access online when you want.
VOD streaming content is usually hosted in a digital library and may require users to have an account to access, be free and open to anyone, or be available for purchase or rent.
Does this platform host your content and allow for monetization?
Can it offer streaming across device types (Apple TV, Roku, iOS, Chromecast, Android, and more)?
Does it offer high quality streaming? Low quality video can make or break a subscriber’s experience and can contribute to churn.
Once you’ve chosen a VOD platform, it’s time to think about how you can start earning revenue from your content.
Monetize on-demand video with SVOD, TVOD, and AVOD
It’s clear that the people want niche video content, and they are willing to pay for quality subscriptions. There are a few different options when it comes to how you can charge people for your content, then how you can price once you decide.
We’re seeing five times more OTT channels being created now than this time last year, and those channels are seeing 20 times more subscribers.
Anjali Sud, CEO, Vimeo
The major buckets of monetization strategies for VOD are:
Subscription video on demand (SVOD)
Advertising-based video on demand (AVOD)
Transactional video on demand (TVOD).
Each model has a different value and depends on your business, audience, and goals. Let’s take a look at each VOD streaming monetization model and how they can help your business grow (and make some green!).
VOD monetization models
1. Subscription video on demand (SVOD)
StreamingMedia predicts that SVOD subscribers will explode from 199 million to 307 million by 2025
So, what is SVOD? It’s is a great way to monetize your videos if you:
Offer classes or ongoing content that can be streamed over time (Pro tip: successful SVOD producers create a cadence with their audience so they know when to expect new videos)
Want to give your audience the flexibility to join or opt-out without a long-term contract (like traditional cable or satellite contracts)
Have a library of content that can be streamed over and over again
Release limited content regularly to a dedicated audience
What’s the definition (or meaning) of SVOD?
The definition of SVOD is a video monetization strategy based on recurring revenue, usually monthly or annual subscriptions.
SVOD stands for subscription video on demand.
The main things to keep in mind when monetizing your video content via SVOD are: